Packaging For The Food And Beverage Industry

Explore solutions for food & beverage

Whether you’re selling food and beverages in a retail environment or via e–commerce, you need packaging that protects your product, enhances you brand and increases your product’s appeal. At PPI we specialise in custom cardboard packaging and work in collaboration with you to create the right packaging for your product. 

Connect with us today to find out more about how we can create a great packaging solution for your business. 

Top Trends for Food and Beverage Packaging

The food and beverage industry is competitive, with many brands selling the same or similar products and sharing shelf space in supermarkets and/or targeting the same customer online.  

A consumer is likely to interact with your packaging and advertisement before the product itself. Since it is the first point of contact, it must stand out and leave a lasting impression, so the customer remembers to purchase your product when the time (and need) arises.  

We have listed below some of the top considerations by our packaging experts when determining the look and feel of food and beverage packaging. 

Get out of your “Color Zone”  

It is common for competitors within an industry to have similar branding. At times, it is a tactic to confuse consumers by attempting to blur the differentiation among brands. Other times, it is done to simply copy what seems to be working for another business in the industry. 

This can result in products camouflaging on the shelves and/or the consumer confusing one brand as another. This is particularly common in food and beverage packaging.  

Therefore, to sufficiently communicate your brand and differentiation – it is recommended to step away from the range of colors that are popular for your product category. This will not only elevate your shelf presence but also trigger quick brand recognition among your consumers. 

Think Sustainable Packaging 

The concerns for climate and environmental safety are rising. These have led to a unique shift in what consumers prefer. 

The new-age consumers are informed and sensitive, they want to minimise through their choices – further deterioration of natural resources.  

Plastic packaging is one of the top polluters in the world – food wrappers and drink bottles are two of the biggest categories of plastic packaging. 

The rate at which it decomposes is far slower than at which it is being increasingly used. As a result, it ends up in landfills and oceans – severely impacting our ecosystems.   

This has led to an increase in demand and preference for sustainable packaging by consumers who are becoming highly conscious of how their consumption impacts the planet.